Mad Love Monday | Andrijana Jakovleska
My journey into the Home Sales business began when I was only 18 years old. Now, almost 7 years later, all of my accomplishments I owe to choosing boldness. I read a quote recently that stuck with me:
Choosing Boldness
My journey into the Home Sales business began when I was only 18 years old. Now, almost 7 years later, all of my accomplishments I owe to choosing boldness. I read a quote recently that stuck with me:
"Freedom lies in being bold".
It reminded me of my 18 year old self and me choosing to ask for what I wanted. It all started when my parents bought a new home built through a Home Builder back in 2015. Since it was our first family home since moving to Canada in 2009, it was an exciting process. Since that time my parents knew I was infatuated with interior design and had an eye for it, so they let me choose the interior selections and have a say in the layout of the home. This required me attending meetings with the area manager in Rosenthal (the area we were building the home in) and discussing all of the options. After a few visits and me observing the environment the sales lady was working in, and how she always had people come visit her, thank her for her services, and were just so glad to have met her for how she helped them get the home of their dreams or aid them to find the financing that fit their lifestyle best, I thought to myself... I want to do this.
One day, coming home from high school, I walked by her showhome (for once she did not have anyone sitting with her for a meeting) & I thought this is my chance. I walked in and she was happy to see me greeting me with a smile. We talked for a bit, and then I said: "I love what you do, our new home is now built and its so close by your showhome, I would be more than happy to come by and sit while you work to learn from you and also help in any way, I do not want any kind of compensation. Just being here is enough." She looked at me and said "I actually am in need of an assistant" My eyes lit up. I couldn't believe it. As soon as she saw my excitement she said " I will give you a 3 month probation period, this is a people business and it is not for everyone." I understood and said I am up for the challenge, despite my decision to remain in Business School and major in Marketing at MacEwan University.
Well... she must have liked me because I stayed as her full time assistant for 6 whole years while finishing my degree. Through all of the hardships, fun times & learning curves, we were a team and my loyalty to her was unmatched. I was able to continue my studies, travel, and also work a job I was passionate about (I was free) ALL because I was bold enough to ask.
To this day she is like an aunty to me, and it was hard parting with her but she wholeheartedly encouraged me to become a Realtor once finished with my schooling as she knew I would excel. Despite that, I knew that I would excel, my confidence was very strong. Looking back onto the past 9 months and my accomplishments in my new role, the one thing that has helped me more than discipline, motivation, or hard work (which are all very important) is being bold and asking for what I want. Nobody is going to come to you to hand you what you're looking for or what you deserve. If I did not ask to help the sales lady and learn from her, if I did not ask for the best possible support from my broker, if I was not always taking the risk of failing, asking to help a client, being present and accountable when things needed to be done, I would not be where I am today. My confidence only continues to grow every day and I know no matter what gets thrown my way, I will find a way to solve it and remain bold.
No one can take your boldness away from you. Choose it every day.
Tipsy Tuesday | 4 Marketing Tips to Elevate Your Business
To save you the time and hassle I have put together 4 key components to elevate your marketing strategy and reach out to your potential IDEAL client.
Hey there, my name is Brenda Janet and I am a business coach who focuses on motivating & educating women to turn their passion into a viable business. When I first decided to jump into entrepreneurship, I quickly realized that there is more to setting up a business than just a fancy product or service. It was time consuming (to say the least) to research items like: vendors, product quality, figure out shipping details, website platforms, social media, marketing, target audience, authentic social media content etc. and the list does not stop here !!! This felt totally overwhelming and intimidating.
As an entrepreneur you manage many different roles in your business including Marketing. Now we understand that yes, it is great to have thousands of followers on your social media platforms but it is VITAL to the success of your business to have a strategic marketing plan.
— You're probably wondering what a marketing strategy is and why it is important to implement one to your business.
Now a marketing strategy is: plan of action designed to promote and sell a product or service. But why is it so important to have a marketing strategy?
— A marketing strategy is a key component that outlines your business’s purpose, goals and what makes it unique from the competition. A successful marketing strategy should clearly define who your ideal customers are and why they engage with your products and services.
To save you the time and hassle I have put together 4 key components to elevate your marketing strategy and reach out to your potential IDEAL client.
The first key to have a successful business is to understand who your targeted audience is, what problem or need do they have that you will be able to resolve.
Begin by narrowing down the following topics:
Geography: Where is your ideal client located?
Age: How old are they?
Likes & Dislikes: What are they interested in and what are their hobbies?
Gender: are your customers mainly women? Men? Or both?
Language: What language(s) do they speak?
Demographic
Education
Finances
Married or Single
What do they do for work
What do you want to inform your ideal clients about? Focus and refine your message so it is clear about what you have to offer! You want your dream client to be able to say
“YES, this product or service is for me!”
Take advantage that Facebook has a whole platform specifically for business & you're able to link both your Facebook business page and your Instagram Business page together. This simplifies creating an Ad. Facebook Business Manager is amazing because you are able to directly target your DREAM CLIENT.
— Take into consideration where you’re ideal client spends the majority of their time and focus on that platform.
To narrow this down, ask yourself the following questions:
Are they usually on social media? If so, which platforms?
Do they prefer to be contacted by email? Then consider focusing on growing your email list on your website!
Do they like to receive text messages of a new service/product?
Does your client prefer video content instead of pictures?
Always take advantage of the tools that are available to you on these social media platforms and utilize them to the best of your abilities. Upon completing your audience research, depending on who your ideal client is and what their interests are, you will be able to determine where and how your clients get their information.
You got your message across on your desired platform and your dream clients are loving it! They are engaging and booking with you, this is exciting!!! This is what we wanted, but now we have to figure out how we are going to keep this momentum going?
Review your analytics and data that is provided by your website or social media platforms and as yourself :
Is your message making any impact?
Is your message reaching your potential clients?
If so, are your potential clients encouraged to reach out to you?
As a busy entrepreneur, growing your audience and booking clients is vital to the success of your business and I hope that with these 4 tips will help elevate your marketing game and bring you further success! Keep pushing and working towards your goals, you got this!
Submission By: Brenda Janet
Check out my Instagram for free Business & social media tips!
Instagram - www.instagram.com/brendajanet.co
Website - www.brendajanet.com
Facebook - www.facebook.com/brendajanet.co
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California Sugar -Jillian McKenzie
I’m Jillian- a California girl that married into Edmonton! I offer body sugaring hair removal out of my home studio in Hollick Kenyon, Edmonton.
Video content is essential to growing your online presence, but creating videos that truly connect with your audience requires more than just hitting record.