TIPSY TUESDAY - Choosing the Right Hair Stylist for Your Wedding | Bliss & Glow Artistry | Adriana Senecal

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You may feel the need to go to your stylist that you've been seeing for 20 years to get your wedding hair done. But is that necessarily the best choice? Sometimes it is but sometimes it could put you into a situation you don't want to be in on your wedding day.

Stylists often specialize in certain areas and are not always strong in every aspect of hairstyling. When choosing your hairstylist, you should consider how much experience they have doing bridal hair. It is a completely different area of expertise than your typical cut and color stylist. Don't get me wrong though, the stylist you've had for 20 years for cut and color may just be equally as phenomenal at bridal hair too! What I'm trying to say is, do your research!

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So you've researched people who specialize in bridal hair, but is that all you need to do? Definitely not. If you are going to a stylist that you've never had before and you're trusting them with your wedding hair, you should be booking in a trial. I know, I know, it costs more money. But you're not JUST paying for a trial, you're also paying for an in-depth consultation, a meet and greet, a chance to get to know each other and of course, a chance to see your potential stylists work. And guess what! If you absolutely hate your trial hair, it's a darn good thing you didn't find this out on your wedding day! You have two options at this point – find a different stylist that you vibe better with that can maybe give you more of what you want, or book in for a redo trial with the same stylist.

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How do you know which option is best? Sometimes having a bad trial can be a good thing! I know, you probably think I'm crazy for saying that but just hear me out. Working with the same person could be way more beneficial in figuring out what you really want. You've talked to your stylist about what you did and didn't like about the trial – this is a huge building block to get your hair exactly how you want it. After all, your going to be looking at your hair in all of your photos! When you switch stylists, you need to start back at square one with the consultation in HOPES that they understand what you're looking for. However, if you didn't like your trial hair and you also didn't vibe well with your stylist, then perhaps you need to find someone else who you can bond more with. If your stylist didn't put an effort in to fix what you didn't like, find a new one asap! Choosing a bridal stylist works just like a friendship – you'll get along with some and you won't get along with others. But the ones who are willing to work with you to get you to your desired end result are the ones worth keeping around!

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You may be thinking at this point, how do I go to someone else and not hurt my stylists feelings? You can't think of it like that! This is YOUR wedding and you need your hair to be perfect. Your stylist will understand and maybe even thank you for going to someone who specializes in bridal hair. It can give some stylists anxiety if it is not their expertise. You need to look after you first when it comes to your special day!

Your wedding day is going to be one of the most memorable days of your life and the majority of that day is about what you look like walking up the aisle to the love of your life. Finding the right people to help your vision come to life is incredibly important. Take the time to do your research and find the best fit for YOU.

Thank you!

Adriana Senecal

Bliss & Glow Artistry

Photo Credit | Bespoke Photography

How to Curate a Killer Blog with Evergreen Content | Marina Khonaisser

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Credit: Stock Image

So, you started a blog for your business!

That’s a great and exciting step. Now, your next one will be what to actually put on said blog.

What kind of blogs are essential for you to be writing? What kind of topics should you touch on? These are all questions that are no doubt circling your brain, so I’m going to introduce you to the concept of evergreen blog topics.

Before we get into what the exactly means, the first key step is identifying and getting to know your audience:

• Who are they?

• Are they men, women, or both? How old are they?

• What are they interested in?

• What are their behaviours?

Once you have that nailed down, you can really start creating appropriate, evergreen blog topics.

Wait...what is evergreen blog content?

Glad you asked!

Evergreen content is content that is always going to be relevant to your audience. This type of content essentially never gets old, because it consistently delivers value to your audience no matter the time of year. It lasts through the seasons - just like a evergreen tree.

Once you create a piece of content that is relevant and interesting, it won’t ever go out of style.

Here is a quick example:

For a Canadian company that sells RV accessories, a blog post titled “The Top 5 Best Canadian Road Trips” will always be relevant and interesting to their audience.

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How do I make evergreen blog content?

There are a number of different ways you can start getting evergreen content up on your blog. Here are a few tactics you can utilize:

• Answer frequently asked questions that pop up on your social media channels

Example: You are a retail store that constantly posts daily outfit inspiration. You notice that a number of people have been asking how they can best pair patterns together in an outfit - bust out your laptop and write a blog post that answers this question!

• Provide industry-related tips, insights and explanations relevant to your audience

Example: You are an architect that specializes in commercial designs. What’s happening in the architecture and design industry? What tips can you offer other architects and designers? What insights do you have? Share them with your audience!

• Explain insights that might not be clear to your audience

Example: You are a healthcare clinic. Use your blog as an educational tool to explain pressing topics related to self-care, and other concepts that might be confusing to your audience.

• By researching your industry!

Of course you’re going to get the best results by indulging in some of your own research that is specific to your industry. What are people talking about? How can you establish yourself as an authority in your space?

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My favourite tool for this is called Answer the Public. In the search bar you can type in keywords related to your industry, and it spits out frequently searched questions and inquiries that can all be turned into blog posts! Buzzsumo is also a great resource for finding top trending blog posts that you can get inspiration from.

The best part about evergreen blog content is that you can always mix it back into your social media schedules, because the topics will always be relevant. This will cut down time on you constantly having to find external content to post on your platforms.

Check me at marinakhon.wordpress.com!

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TIPSY TUESDAY – How To Be Successful In The Flexible Workforce

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Are you thinking about working flexibly? On this addition of Tipsy Tuesday Tara Dragon from Work Evolution shares her 10 best tips.

1. Know what you mean by “flexible”. At Work Evolution, we define flexibility based on any combination of time (part time, flexible schedule, set your own hours, etc.), location (100% remote or a combination of home and office), and duration (seasonal, temporary, contract). In this way, both a full time 12-month contract and part time permanent role would be considered flexible.

2. Communicate your plans with everyone who needs to know. This includes your manager, your coworkers, the people who work for you, your clients, your customers, your family, your childcare providers, etc. etc. If you have a structured schedule, you may want to include it in your email signature. If it varies, communicate regularly (E.g., set and share your schedule for the upcoming week on Friday afternoons).

3. Set your boundaries and stick to them. Have a plan in place for things that come up when you aren’t working. Are you going to check your email from your phone and reply only to emergencies? Are you completely offline when you’re not working? Who will cover for you if a client/customer needs something urgently? Will you triage activities while you’re not working? Will you change your schedule/location to accommodate a client request or other meeting? Share your plans and be consistent in your follow-through.

4. If you have the option to work remotely, know what type of social interaction you need and plan for it. Some professionals are fine working from home all the time and others get lonely and miss the interactions of an office. If you are the latter, you may choose to set up a schedule that balances your time between an office and home. If working in an office isn’t an option, explore working in locations such as coffee shops, the public library, or a co-work space.

5. If you work from home, have a dedicated space. This is listed on every list of “how to work from home” and we can’t emphasize it enough. You need a space that you can walk away from when you aren’t working that is also separate from the other goings-on in your home.

6. Get your technology and communication devices in order. Will you use your own computer or a company-issued one? Depending on your location, how do you connect to the network? Do people need to reach you by phone? Do you use other technology to communicate with a team (e.g., Slack, Jira, Trello, Skype, etc.)?

7. Have a plan for document and records management. Many organizations have policies about how corporate information needs to be stored and used, particularly if you are working off-site and/or using your own computer. Can you take printed materials home with you? Can it be stored on your own computer? What about information sent to your personal email address?

8. Be proactive about everything. Do you have a question? Ask it. Do you anticipate an issue? Resolve it. Do you have an idea? Share it. Do you need support? Request it. Engaging in communication first sends a signal to those that you work with that you are contributing and will help build trust. It will also help to ease any reservations that others might have about your arrangements.

9. Plan financially for your flexible work. Depending on the circumstances of your flexible work, you may want to consult a financial advisor or seek the services of an accountant to make sure that you have a strong personal budget and/or are taking advantage of tax-savings opportunities. The financial impacts will differ between circumstances – a part time permanent worker is different from a self-employed consultant so advice cannot be one-size-fits-all.

10. Communicate your plans with everyone who needs to know. Yes, this is a repeat of #2, but it is worth mentioning again. Communicate, communicate, communicate. You do not want to catch others by surprise or be a victim of their assumptions. Communicate.

At Work Evolution, we are connecting the best organizations with professionals seeking flexible employment.

Interested in being featured? email us at yegbossbabes@gmail.com